Cart Sharing Cartridge

Shopping is often not a solitary act. People fill a basket and want a second opinion, or want somebody else to pay for it. Without a feature for that, shoppers fall back on screenshots and pasted product links, and the basket has to be rebuilt by hand at the other end.

What it does

• A cart becomes a link. Share the whole basket by email or social, and the recipient opens those products on the storefront ready to buy.
• It shares the list, not the account. Only the products travel. No payment details, no session, nothing that would make sharing risky, which is the difference between a feature and a support incident.
• Guests as well as signed-in shoppers, because the people most likely to share a basket are the ones who have not made an account yet.
• Both Commerce Cloud architectures. SFRA and the older Site Genesis, which is what makes it a cartridge a client can install rather than a bespoke build.
• Configurable by merchants, through a Business Manager plugin, so behaviour changes without a deploy.
• Simple and variable products, with availability and validity checked before the recipient is offered a path to purchase. A shared cart full of dead links is worse than no share button.

The point of it is acquisition that costs nothing: a shared cart puts the brand in front of somebody who was not shopping, on a recommendation from someone they trust.